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  New members-only club & brand home for KWV's Roodeberg

28 Mar 2013

Topics: 1Roodeberg, Dr Charles Niehaus, KWV, La Concorde, Roodeberg, wine

Part of the South African winescape since its creation by Dr Charles Niehaus back in 1949, KWV's Roodeberg has been given a fresh injection of energy via a new members-only brand club and its own brand home, appropriately enough, in the heart of KWV's gabled head office building, La Concorde, in Paarl.

In the wood-panelled and chandeliered space that once served as the reception for KWV directors fêting VIPs, members of the 1Roodeberg club can host their friends for exclusive tastings of Roodeberg wines available only to the club, throw private dinner parties in the dining room, or simply enjoy a relaxed evening with friends, glass of wine and a cigar.

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